I spent over a decade as a professional freelance copywriter earning multiple six figures a year writing for clients like Universal Studios® and DreamWorks SKG® so you could say I know a thing or two about copywriting. Often overlooked, it’s the most critical part of successfully marketing your business, both offline and online.
Copywriting is the art and science of selling through “copy” or words. Most business owners prefer to skimp on this part as many people think anyone can write - and they can, but only with the proper guidance, which they neglect to see. Instead, they prefer to spend their money on graphic design because everyone thinks there’s this mysterious artistic talent that only graphic designers can have. And everyone is scared of Photoshop and Ilustrator.
I can tell you that your revenue can go up significantly if you can know how to write copy. Content creation is strictly to share but copywriting is to sell. I thought it only fair that other businesswoman have my secrets of the trade that paid me handsomely for years.
What kind of copywriting draws you in and makes you want to buy?