Written by Tarla Makaeff
I spent over a decade as a professional freelance copywriter earning multiple six figures a year writing for clients like Universal Studios® and DreamWorks SKG® so you could say I know a thing or two about copywriting for small businesses too. Often overlooked, it’s the most critical part of successfully marketing your business, both offline and online.
Copywriting is the art and science of selling through “copy” or words. Most business owners prefer to skimp on this part as many people think anyone can write - and they can, but only with the proper guidance, which they neglect to see. Instead, they prefer to spend their money on graphic design because everyone thinks there’s this mysterious artistic talent that only graphic designers can have. And everyone is scared of Photoshop and Ilustrator.
I can tell you that your revenue can go up significantly if you can know how to write copy. Content creation is strictly to share but copywriting is to sell. I thought it only fair that other businesswoman have my secrets of the trade that paid me handsomely for years.
So I have created a copywriting course for female business owners on hip, modern, and feminine copywriting. Check it out here. Want to see a sample of the type of copywriting I’m helping you to master in my course? Here ya go.
What kind of copywriting draws you in and makes you want to buy?
Tarla Makaeff is a self-made entrepreneur, online business coach, digital course creator, and the copy queen. She helps creative, heart-centered female entrepreneurs start and grow their purpose-filled business online.