When you think of icons in music who know how to market themselves two names immediately come to mind: Madonna and Lady Gaga. With either one of them, you just have to stop and stare.
These women are marketing queens, and, actually, marketing geniuses. What do they have to do with your business? Everything, boo boo. Marketing is an art form in itself. We live in a fast moving world and to catch people's attention your brand - whether it's your personal or company brand - needs to be dynamic and edgy. Now, you can be sophisticated and edgy too. But you need to push the boundaries a bit if you want to be noticed. So stand up and step out!
I explain the key concepts of what Madonna and Lady Gaga have done to stand out and how you can apply these ideas to your brand.
Ready to make it happen? Check out this video!
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