When you think of icons in music who know how to market themselves two names immediately come to mind: Madonna and Lady Gaga.
These women are marketing queens, and, actually, marketing geniuses. What do they have to do with your business? Everything. Marketing is an art form in itself. We live in a fast moving world and to catch people's attention your brand - whether it's your personal or company brand - needs to be dynamic and edgy. Now, you can be sophisticated and edgy too. But you need to push the boundaries a bit if you want to be noticed.
I explain the key concepts of what Madonna and Lady Gaga have done to stand out and how you can apply these ideas to your brand.
Check out the video below!